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Feeds for [ ] 1. Are You Thinking About A Home Business? As I go about discussing the virtues of having one’s own business as opposed to working for someone else, I am often confronted by the unspoken question that lurks in almost everyone’s mind, and that is, “Why should I start a home business?” I should be quick to add that, at least in my opinion, a home business is not for everyone. Some just are not suited to the task. There are certain personality traits and human characteristics that do not lend themselves to support the discipline that is required of a home business operator. But, with that said, I find that, in general, there are a number of ways that a home business can be “customized” to the operator in such a way as to optimize their chance of success. Identifying limitations and strong points are the key, but that’s a topic best reserved for a later article. Rent or Buy I believe the best way to answer the question of why anyone who is qualified should start a home business, is a simple analogy to either buying or renting a home in which to live. If you think of a “job” as “renting an income”, the same way you rent an apartment or house on a temporary basis, compared to “buying” a house or condominium, where you actually assume “ownership”, and begin to accumulate an equity in the property, then a “job” seems to be a more tenuous occupation opposed to developing your “own” income source that you control. It’s about Control A job is only as secure as the company that provides the work that constitutes the position that you occupy with them. If something happens to that company, whether it’s an internal matter or external forces that affect it, you will be affected as well. As we look around today we see company after company in a broad range of industries that are suffering due to the forces of the economy. High fuel prices are just one of the factors that cause major changes in some companies, like those in the transportation industry. The airlines, for instance, are struggling. They have to raise fares in order to offset the increased cost of fuel, and that affects the numbers of people who fly. The eventual outcome of the situation is that the employees are affected through no fault of their own, and some will loose their jobs as a result. Either way, internal or external, the result is the same. No job, and no income. Taking Charge For those who are suited for, and have the ability, operating their own small home business offers another possible outcome when an economic disaster is looming on the horizon. They simply make the necessary adjustments, if needed, and continue to develop their businesses and along with them, the income that is needed to maintain their standards. By becoming your own employer you shortcut the process, and at the same time, take the limits off your creativity because everything that you do to “enhance” your own business will be a new investment that will add value for you. So How Do You Find a Good Home Business I think it comes back to the last part of the first paragraph of this article. Start by identifying strengths and weaknesses, and then, the most important part, find a way to apply the strengths, and mediate the effects of the weaknesses. In my opinion, the best course of action is to sit down with someone who can present first hand knowledge of the information you need to make a solid decision, take what is offered, use what you deem to be appropriate to your personal circumstance, then get into action with the plan you choose to use immediately. Once a suitable match becomes obvious you will know it, and action will happen. Inspiration will be automatic if you truly believe that you are involved with the right product or service. 2. Can Google Make You Money Can Google Make You Money? Have you bought a gallon of gasoline lately? In most locations around the U. S. the price for one gallon is at least $3.30, and it goes up from there, depending on how crazy the state government is where you live. There are several states who have, through local legislation, forced the prices higher for environmental reasons, but it doesn't matter, the price is the price. The real question is; can you afford the price if your business causes you to have to drive? I have some good news for you! If you are in a business that requires that you be "face to face" with your client or potential customer, then you may feel that you have to bear the expense of "getting there". Suppose you have a product to sell that you feel must be demonstrated in person. Aren't you still limited to a relatively small geographical area? Even if gasoline was still selling for $1.00 a gallon, how much time do you have to sit behind the wheel, instead of in front of your client? What if there was a way to expand your market area without burning any gasoline at all, or sitting behind the wheel? Have you ever thought of "Virtual Direct Selling"? Virtual Direct Selling? What's that you say? Well, I am here to tell you that with the pressures that are placed on the American Consumers by an inept government that will never "get it" because they can't refuse special interest campaign contributions, you better be looking for the answer to the question. The time is coming when business will have to change from the traditional "store front" or "brick and mortar", "stock it, advertise it, and sell it" concept. Even the large retailers will have to use a model something like the old "Sears and Roebuck Catalog" of times gone by. (Most of you won't even remember them.), where they take orders at a central location, and then, when the customer has bought the product, ship it from a warehouse. Pretty impersonal isn't it? What if you don't understand the information about the product or have questions? Wouldn't it be nice if you could talk to a "sales person", the same way you do out on the floor of some of the major retailers now? Just hail a store employee and present your questions and get answers on the spot. Most Americans, and a lot of other people around the world, are looking for instant everything, and information is no different. Now it can all be done "virtually", in other words, on the Internet, through the use of computers and communication technology that allows "one on one" sessions in real time. Push a few buttons, click a link or two, and, presto, you are sitting at your computer, talking to a sales representative, getting real time answers, and possibly even a "live" demonstration to help you decide if this is the product that you want to spend your hard earned money for. What if you had a product that could be marketed all over the U. S. and even Internationally? Now we are back to the question of whether or not Google can make you money. To me the answer is obvious. If you have a product that almost anyone anywhere could use, if only they just knew about it, and you had a way of "reaching" them to ask for an opportunity to "demonstrate" your wonderful product, service or idea, doesn't it make perfect sense that you will need a way to get the word out about it, and you? Google, my friend. Google, properly approached can help you make money in several ways, but the main thing Google will do for you is to associate your name with whatever your wonderful product is, and put it in the right place for anyone who is searching for such a product. Why is that important? Credibility. It's that simple. Does it work? Well, you be the judge. Here's a current (at the time of this writing) Google search that will demonstrate my point. Don't burn gas, burn "bits" In the next installment of this revealing series of articles I will focus on the tools you can employ to make possible a "virtual presentation" of just about anything you can sell. Services, household products, even the big ticket items, and yes, even training for those who would like to move their efforts to the Internet. Remember, you are just a couple of clicks away from the future, and when you click, your not burning gas, your burning bits. Bill Reid-SEO Specialist 972-564-5716 Skype ID- BReid43 Who Is Bill Reid Sign Up For A Free Virtual Business Consultation Visit Bill Reid's Virtual Office 3. Every Shooter Needs A Target You know, like in a basketball game? What if there were no goals at the ends of the court? What would the players do? Just dribble around for a while, pass a little bit and then finally when someone made a mistake, the other team would get the ball and do the same thing. Dribble, pass, and hope you can keep the ball... but what is the point. There is no point you say? Ok then, what is the point in having a web site, promotional system, domain name and keywords that don't match? If you didn't know any better than to do all the work that it takes to get a web presence going without coordinating your effort, that's ok, but that was then, and this is now and you are about to get the low down skinny that you needed in the beginning. Here is the absolute bottom line when it comes to getting your online effort recognized by the search engines, especially Google. When you decide that you are going to market a product or business on the web, the first thing you need to do is try to get a name for your enterprise that describes what it is. Unless of course you have several millions of dollars to spend in a branding campaign. Does that make sense? I hope it does, but just in case, let's start at the beginning and use a ficticious product etc., to make the point. Our product, DoDads, is somewhat popular, but we want anyone who wants to buy a DoDad to be sure to find our online business site and buy it from us. So the first thing we want if possible is to give our business a name that contains the name of the product, but before we do, it is important to do some keyword research and find out exactly what it is that people use as a search term when they are looking for "DoDads", and we find that "DoDads" is the exact term, and it is searched frequently on a daily basis. So we can feel very comfortable if we name the business "DoDad Central". Fair enough? Since we like the name, the next step in the process is to see if we can obtain the domain name for our product. "DoDads.com" is available and we gather it up, along with .net; .info; and all the others that are available for the keyword we chose. The next step in the process is to set up our promotional system for the website that we intend to build, and that means Veretekk, and we want out system user name to mirror the domain, business and product name if at all possible. So we acquire DoDads.veretekk.com. Are we set now? Yes we are, but as you can see, this is a very oversimplified explanation. Things won't always work out so easily. Sometimes you have to get creative, but whatever you do, all the components of your effort need to match. Now the work can begin. In our next installment we will talk about the most effective way of setting up the Veretekk System to promote a keyword. Stay onboard and be prepared for a nice surprise. It isn't as difficult as you may have been led to believe. And there's a shortcut I will share with you as well. Till then, good luck and good marketing. Bill Reid-SEO Specialist 972-564-5716 Skype ID- BReid43 http://billreid.info http://freeconsult.mygreatbig.info http://billreid.info/virtualoffice/officewelcome.html 4. Changing With the Times Changing with the Times Quite a few years ago, as a younger man, I was able to see the stark contrast between the lifestyles that we were living compared to that which our forefathers were able to manage in an earlier time, through the family pictures that were shared within our family. Just a few snapshots of the past that made it very easy to see the difficulties they faced, and the simplicity of the times as well. Life seemed to be so much more complicated for us, but it wasn't really. As time has passed, and being fortunate enough to be aware of the changes that have occurred over my lifetime, it is difficult for me to not wonder how much more changes in the future will affect the lives of my children and grandchildren. There are so many changes coming, and they are coming very fast, that it is difficult to predict what "new" products or discoveries will be announced, even in the short term future. Who knows what the next great revelation will be in medical science in the next 6 months to a year? Who knows what advances in computer technology are on the near horizon? None of us really. Oh, there may be a few who are working in a specific field who will be aware of the advances in their area of expertise, but the general population is not. If only we could be made aware that the new and better products and systems are coming and will change the lives of just ordinary everyday people, whether they like it or not, perhaps we could avoid the stresses that are being suffered by most all cultures around the world. But we don't seem to be able to do that. Based on what I have seen in the past, and what I am seeing as the "here and now" technology, along with the knowledge that our "knowledge base" in almost every field of endeavor, is growing at an exponential rate, it is difficult not to believe that radical changes will be necessary if we are to survive and remain economically secure. One of the changes that I see as inevitable is the way in which many of us do business. The brick and mortar store front is on the way out. In the future, I believe, there will only be images of what we shop for on the World Wide Web. It is easy to see, with the current level of Internet technology, that there will be live online sales assistance, presentations, and meetings substituted for the old fashioned way of shopping, selling, and planning. Some businesses will grasp this new concept and some won't . Some will survive and some won't. What interests me about this scenario, is the ability of anyone who cares to acquire a little bit of Internet knowledge, buy a little bit of computer equipment, then take their product or idea to the Internet with a sensible marketing campaign, will be able to get a "piece of the action", and do it at a very reasonable level of entry. It is becoming an "easy" accomplishment when you compare the cost, the knowledge, the dedication and commitment necessary for reasonable success, (which translates to additional income), to the rigors of starting a traditional "brick and mortar" business. In subsequent posts, I will share my view on why and how these new online businesses will become the future, and outline the steps necessary for success. Stay tuned. Bill Reid-SEO Specialist 972-564-5716 Skype ID- BReid43 Who Is Bill Reid Free Virtual Business Consultation Visit My Virtual Business Office 5. The Right Time, The Right Place Are you ready to venture into the world of
Homebased Internet Business Marketing?
Some believe that all you have to do to promote
your business on the Internet is just throw up a web page and your done.
There are others who will advertise the page to the extreme, either with print,
radio, or TV ads, which I find to be the most prevelant these days. It
seems strange to me that anyone would want to put millions of dollars into TV
ads which are directed toward someone sitting in front of their TV set, and in
most cases waiting for the commercial to end so they can get back to the
programming that they were there for in the first place. I doubt very seriously
that any of these "bodies" that the ad is directed toward, are sitting there
with pad and pen in hand just in case they see a web address that the advertiser
wants them to go visit. More likely it's some kind of cold drink or a bag
of chips, don't you think? Just think of what you do when you are watching
TV... Probably a lot of folks are doing exactly what you are doing.
So what I am suggesting is that these venues just
mentioned might not be the best place to put the information that you want the
"prospect" to see. Wouldn't you rather have a person who is actually
looking for what you are selling, to find it in a place where they can actually
go and check it out? A place where they are already engaged, and have
focused their attention? Perhaps in front of their computer,and with a
window open to the most popular and effective search engine on the Internet,
Google? I think if I was selling anything, I would want to be visible at
the very point where someone was interested in hearing or seeing about what I
had to offer and that is exactly what can be done with the Veretekk Lead Generating
System.
If you are engaged in a business, particularly a
homebased, online, Internet business marketing effort, then I believe that you
will serve yourself well, if you are not already, by learning more about how
this wonderful system will help you market your business or idea to literally
millions around the world. Take a few minutes to get in touch and lets
talk about how this system could be exactly what your business needs to explode
your exposure in the right places.
I am waiting. Give me a call or visit me at
the links provided and drop me a note. Helping you succeed will only
enhance my presence on the Internet, and my effectiveness for you.
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Bill Reid-SEO Specialist 972-564-5716 or toll free 866-209-8104 http://billreid.info http://freeconsult.mygreatbig.info ---------------------------------------------------------
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